I’ve been to Birch Coffee a few times and considered keeping it a secret. In a neighborhood that could be mistaken for Midtown because of an overwhelming number of chain restaurants, Birch stands out as a rare find. The cafe is connected to the lobby of the swanky Gershwin Hotel, and is hard to miss despite the construction out front. The facade is painted in a vibrant red and outfitted with horns protruding into the street (you read that correctly). While the attached hotel may be new-wave and trendy, Birch Coffee is a well-executed return to what makes a cafe ideal.